Estudos Audiovisuais: Contidos, formatos e tecnoloxía Grupo de Referencia Competitiva do SUG
Enrique Castelló Mayo
Coordination, Research Team
+34 881 816 529

Enrique Castelló Mayo (Madrid, 1968) is Professor of the Department of Communication Sciences at the University of Santiago de Compostela (USC), after having been a member of the PDI of the University of Valladolid (2000-2004) and of the University College “Domingo de Soto” (1997-2000), attached to the Complutense University of Madrid (UCM). He holds a PhD in Information Sciences (UCM, 2001: Cum Laude unanimously), a degree in Information Sciences (UCM, 1992: Visual and Auditory Image Sciences) and a University Expert in the Production of Reports and Documentaries for Television (UCM, 1991: University Degree).

With three periods of research activity at level 27, recognised by the CNEAI (RD 1086/89) until 2019. Already as PI or member of the research team, the applicant has participated in 18 competitive projects and 16 contracts with companies and institutions, accrediting a global uptake of public and private funds that (considering only the projects and contracts in which the applicant appears as PI in the last decade) exceeds €2,500,000, leading about forty specialists, being in force (as PI, until 2024 and 2026): EU Next Generation: EQC2021-007535-P (640.218€), Eurostars-Eureka: E115354 (18.150€) and Knowledge Generation: PID2022-142353OB-I00 (98.750€).

He has written around a hundred academic papers, half of which correspond to scientific publications and documents, thirty to presentations at national and international conferences and the rest to conferences, seminars and national and international courses, registering the following bibliometric indexes: H3-Scopus, H8 / 6i10-index / 226 citations-Google Scholar and RIS 50.8 / H4-Research Gate.

For three decades, he has focused on the media production of reality, both in its narratological and innovation aspects of the virtual ecosystem (synchronous 3D-CGI scenographies). He is co-author of two software developments (aimed at optimising the uses and applications of virtual reality on television sets) patented in the General Register of Intellectual Property with the registration entries 03/2019/202 “Virtual TV Set Light Analyzer” and 03/2018/1113 “Virtual TV Set Sensor Middleware”.

Among other awards for his teaching and research career, he has been distinguished with the “First Prize for Innovation”, awarded by the Organ and Blood Donation Agency (SERGAS-Galician Health Service), the “Recognition of Teaching and Research Curricular Excellence” from the Agency for the Quality of the Galician University System (ACSUG), and the quality seals “Talento Joven” from INJUVE (Ministry of Health, Consumption and Social Welfare) and “EYCH 2018-European Year of Cultural Heritage” (European Parliament & EU Council; art. 2: EU 2017/864). Likewise, the USC has awarded him the following distinctions: “Second Prize for Educational Innovation in Service-Learning (ApS)”, “Diploma of Good Quality Practices” and “Diploma of University Teaching”.

In his professional career in the audiovisual sector since 1992, he has worked (as a filmmaker, scriptwriter, editor, mixer, ENG, producer, etc. ) for the EFE Agency, Canal Norte TV, the News Department of Antena 3 TV or the Programme of New Information and Communication Technologies (Ministry of Education and Culture), devising and developing educational and cultural productions, both for the “Aventura del Saber” (broadcast by Televisión Española) and for broadcasting on different stations and programmes of the Association of Ibero-American Educational and Cultural Television (ATEI).


FEDER/Ministerio de Ciencia, Innovación y Universidades – Agencia Estatal de Investigación/ ref. CSO2016-76014-R
The European Union and its Member States have made numerous pledges regarding the unyielding and non-negotiable preservation and fostering of the cultural and linguistic diversity in Europe and the value of Film as meeting point for technological innovation, culture and economy. The European Charter for Regional or Minority Languages (ECRML),…
eDCINEMA: Towards the European Digital Space. The role of small cinemas in original version.
Ministerio de Economía e Competitividade
From the perspective of cultural and creative industries, the cinema stands out as one of the most representative territories for innovation and application of digital technologies, in both levels of production and diffusion of works. However, by having to face a “very competitive audiovisual context worldwide” (see the European Parliament…
The vindication of a dialogic and inclusive interculturality, through small cinematographies, emerges as an effective alternative to the incessant questioning of the European identity and its common culture, subjected both to the exogenous pressure of global multimedia groups and to the endogenous proliferation of extremist reactions to any social, ethnic,…
CloudClass: audiovirtual communication and future of learning
Audiovisual (and later audiovirtual) communication has traditionally been considered as an alien, and even hostile, element to any learning dynamics, outside those learning experiences that, designed by teachers, excluded any possibility of co-creation by the students. This article presents the European project CloudClass: an intuitive, low-cost tool that contributes to…
Key Challenges and Recommendations to Provide Europe With a Film-Subtitling Protocol in the Digital Era Through Three Case Studies
By analysing European cultural policies and paradigmatic case studies, this article high-lights the close link between the normalisation of minority languages in Europe and film subti-tling. Film subtitling is an activity that urgently needs to be protocolised insofar as it guarantees both the preservation of the cultural originality of the…
Knowledge transfer from the innovative university. A model of information management in the digital context: the PIEDD case study
Comunicar. Revista Latina de Comunicación Social
To continue fulfilling the imperative need to generate and transfer knowledge and innovation, universities must meet the growing demands of a society that is undergoing an unstoppable process of global digital migration. In this sense, since its creation in 2009 to the present, the Platform for Innovation and Experimentation in…
La participación ciudadana en la gestión de su Patrimonio Cultural Inmaterial
Reflexiones y actuaciones en torno al subtitulado audiovisual
Ponencia en VI Congreso Internacional AE-IC. Comunicación & Conocimiento. Universidade de Salamanca
A Methodologial Approach to the project EUVOS-Intangible Cultural Heritage
Ponencia Convidada en Foro Internacional ‘As linguas e o cinema. Indicadores para un programa europeo de subtitulado’. Universidade de Santiago de Compostela
The Role of Original Version Cinema into the European Digital Space
One of the most remarkable research results is summarized as an indicator of the conflict between the clearly demonstrated ov influences to make progress towards achieving the ideal of a real language diversity, and Community-wide application of packages of random measures, which often leads to lack of expected results. Consequently,…
Natural interaction in virtual TV sets through the synergistic operation of low-cost sensors
International Journal Universal Access the Information Society
A virtual TV set combines images from the real world with a virtual environment in order to obtain images that give the impression of the real elements, such as actors or physical objects, being present in a computer-generated scene. Thus, the audience has the feeling of the talents being present…
New distributed virtual TV set architecture for a synergistic operation of sensor and improved interaction between real and virtual worlds
Multimedia Tools and Applications
A virtual TV set is a studio that is able to combine recorded actors and objects with computer generated virtual environments in real time. In order to achieve this combination seamlessly, in an ideal configuration, several elements such as cameras, objects and people should be tracked so that all their…
EU-VOS (Subtitling in non-hegemonic languages)
I Media Accessibility Platform International Conference. Universidade de Vigo
Evaluación preliminar del sensor Kinect V2 para su uso en platós virtuales de televisión con interacción natural
Actas del XVII Congreso Internacional de Interacción Persona-Ordenador. Interacción 2016
A incidencia do espazo mediático na identidade cultural cotiá: espazo público vs. espazo privado
Anuário Internacional da Comunicaçao Lusófona 2012. Medios públicos e espazo lusófono. Santiago de Compostela: Lusocom/Agacom
Based on the hypothesis of the human production of signs generates a reality, this work tries to analyze the importance of the “mass media”, and his importance in the construction of the identity of the targets. Basing on the theories of the Sociology of the Knowledge, and of his precursor…
Cidus, de la integración digital a la consiliencia
Estudios sobre el mensaje periodístic
In 2009 the University of Santiago de Compostela starts the Platform for the Innovation and Experimentation and Innovation in Digital Contents (CIDUS): a pioneering experience of trans-disciplinary collaboration between 81 investigators of reference in the digital contents area, with a technological and socio-communicative profile, from fields as different as Physics,…
Singularización e indiferenciación: la paradoja contemporánea de la esfera cultural
Anuário Internacional de Comunicaçao Lusófona 2005: Comunicaçao, Identidades, Migraçoes e culturas na Lusofonía
El Espéctaculo de lo Real en el Texto Televisivo: Gran Hermano
The purpose of this work is to study the Spectacle of the Real Televised (SRT), in general, as well as the analysis of a paradigmatic television format of the SRT, “GRAN BROTHER”, in particular. The investigation is divided into four chapters. The first one is devoted to the study of…
Violence in Television Fiction Aimed at the Child-Juvenile Audience: An Alternative Analysis
Newsletter on Children, Youth &Media in the World
La manifestación de la violencia en televisión: la crisis del texto publicitario
Anuario de Sphera Pública. Revista de Ciencias Sociales y de la Comunciación “La violencia en la generación de culturas fronterizas”
The increasing concern for the presence of violent demonstrations manifestations in television, one of the main agents in the configuration of individual and collective reality in the modern societies, has been translated in a myriad of investigations that, despite its omnipresence, usually exclude the advertising texts. Even though advertising discourse…
La producción del presente social en Televisión
Publicación anual I/C. Revista científica de Información y Comunicación
The increasing mediation of the experience, articulated by the so called communication media –and in a hegemonic way by the TV dispositive–, constitutes one of the defining elements of the configuration of the individual and collective reality in modern societies. It is a mediation whose intensity and omnipresence pushes the…
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