Equipo
Estudos Audiovisuais: Contidos, formatos e tecnoloxía Grupo de Referencia Competitiva do SUG
Enrique Castelló Mayo
Research Team
enrique.castello@usc.es
+34 881 816 529
Doctor in Communication Sciences from the Complutense University of Madrid. Professor of Audiovisual Communication and Advertising in the Faculty of Communication of the University of Santiago de Compostela. He is the author of several books, among them: La producción mediática de la realidadLa decadencia de la narratividad en TV amd El espectáculo de lo real en el texto televisivo, the main lines of his research being the analysis of audiovisual content, the methodologies of research in communication and the audiovisual narratology. In his professional career he emphasizes his passage through EFE Agency, Antena 3 TV and the Program of New Technologies of the Information and the Communication.
DESTACADOS
Projects
The European Union and its Member States have made numerous pledges regarding the unyielding and non-negotiable preservation and fostering of the cultural and linguistic diversity in Europe and the value of Film as meeting point for technological innovation, culture and economy. The European Charter for Regional or Minority Languages (ECRML),…
PROJECTS
eDCINEMA: Towards the European Digital Space. The role of small cinemas in original version.
31/12/2013
Ministerio de Economía e Competitividade
From the perspective of cultural and creative industries, the cinema stands out as one of the most representative territories for innovation and application of digital technologies, in both levels of production and diffusion of works. However, by having to face a “very competitive audiovisual context worldwide” (see the European Parliament…
PUBLICATIONS
La participación ciudadana en la gestión de su Patrimonio Cultural Inmaterial
Reflexiones y actuaciones en torno al subtitulado audiovisual
2018
Ponencia en VI Congreso Internacional AE-IC. Comunicación & Conocimiento. Universidade de Salamanca
A Methodologial Approach to the project EUVOS-Intangible Cultural Heritage
2018
Ponencia Convidada en Foro Internacional ‘As linguas e o cinema. Indicadores para un programa europeo de subtitulado’. Universidade de Santiago de Compostela
The Role of Original Version Cinema into the European Digital Space
One of the most remarkable research results is summarized as an indicator of the conflict between the clearly demonstrated ov influences to make progress towards achieving the ideal of a real language diversity, and Community-wide application of packages of random measures, which often leads to lack of expected results. Consequently,…
Natural interaction in virtual TV sets through the synergistic operation of low-cost sensors
2017
International Journal Universal Access the Information Society
A virtual TV set combines images from the real world with a virtual environment in order to obtain images that give the impression of the real elements, such as actors or physical objects, being present in a computer-generated scene. Thus, the audience has the feeling of the talents being present…
New distributed virtual TV set architecture for a synergistic operation of sensor and improved interaction between real and virtual worlds
2017
Multimedia Tools and Applications
A virtual TV set is a studio that is able to combine recorded actors and objects with computer generated virtual environments in real time. In order to achieve this combination seamlessly, in an ideal configuration, several elements such as cameras, objects and people should be tracked so that all their…
EU-VOS (Subtitling in non-hegemonic languages)
2017
I Media Accessibility Platform International Conference. Universidade de Vigo
Evaluación preliminar del sensor Kinect V2 para su uso en platós virtuales de televisión con interacción natural
2016
Actas del XVII Congreso Internacional de Interacción Persona-Ordenador. Interacción 2016
A incidencia do espazo mediático na identidade cultural cotiá: espazo público vs. espazo privado
2012
Anuário Internacional da Comunicaçao Lusófona 2012. Medios públicos e espazo lusófono. Santiago de Compostela: Lusocom/Agacom
Based on the hypothesis of the human production of signs generates a reality, this work tries to analyze the importance of the “mass media”, and his importance in the construction of the identity of the targets. Basing on the theories of the Sociology of the Knowledge, and of his precursor…
Cidus, de la integración digital a la consiliencia
2012
Estudios sobre el mensaje periodístic
In 2009 the University of Santiago de Compostela starts the Platform for the Innovation and Experimentation and Innovation in Digital Contents (CIDUS): a pioneering experience of trans-disciplinary collaboration between 81 investigators of reference in the digital contents area, with a technological and socio-communicative profile, from fields as different as Physics,…
Singularización e indiferenciación: la paradoja contemporánea de la esfera cultural
2006
Anuário Internacional de Comunicaçao Lusófona 2005: Comunicaçao, Identidades, Migraçoes e culturas na Lusofonía
El Espéctaculo de lo Real en el Texto Televisivo: Gran Hermano
The purpose of this work is to study the Spectacle of the Real Televised (SRT), in general, as well as the analysis of a paradigmatic television format of the SRT, “GRAN BROTHER”, in particular. The investigation is divided into four chapters. The first one is devoted to the study of…
Violence in Television Fiction Aimed at the Child-Juvenile Audience: An Alternative Analysis
2004
Newsletter on Children, Youth &Media in the World
La manifestación de la violencia en televisión: la crisis del texto publicitario
2003
Anuario de Sphera Pública. Revista de Ciencias Sociales y de la Comunciación “La violencia en la generación de culturas fronterizas”
The increasing concern for the presence of violent demonstrations manifestations in television, one of the main agents in the configuration of individual and collective reality in the modern societies, has been translated in a myriad of investigations that, despite its omnipresence, usually exclude the advertising texts. Even though advertising discourse…
La producción del presente social en Televisión
2003
Publicación anual I/C. Revista científica de Información y Comunicación
The increasing mediation of the experience, articulated by the so called communication media –and in a hegemonic way by the TV dispositive–, constitutes one of the defining elements of the configuration of the individual and collective reality in modern societies. It is a mediation whose intensity and omnipresence pushes the…
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