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La manifestación de la violencia en televisión: la crisis del texto publicitario

The increasing concern for the presence of violent demonstrations manifestations in television, one of the main agents in the configuration of individual and collective reality in the modern societies, has been translated in a myriad of investigations that, despite its omnipresence, usually exclude the advertising texts. Even though advertising discourse has been traditionally characterised by its decisive exclusion of violence, today has been compelled to use in its messages the impulsive-violent in order to break the barrier of inattention of a TV viewer literally inundated by thousands of antithetical interpellations. The problem is that this kind of advertising publication based on violence conducts to a crisis of textuality itself, since the only way to inscribe the impulsive-violent in the text el text is not precisely by making of it something utilitarian and instrumental, but through a mode of limiting violence that, on the symbolic side, make of it something humanly acceptable.

Author: Enrique Castelló Mayo Year: 2003Titulo: La manifestación de la violencia en televisión: la crisis del texto publicitario Category: Scientific article Title magazine/book: Anuario de Sphera Pública. Revista de Ciencias Sociales y de la Comunciación “La violencia en la generación de culturas fronterizas”Editorial: Universidad Católica de MurciaISSN: 1180-9210
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