Virtus, USC's technological platform for virtual research, was created as a common space for advanced virtual solutions for teaching innovation and research dissemination as well as for technology and knowledge transfer to the Galician ICT and audiovisual sector. Its potential will be presented at the ‘Jornada de Puertas a Virtus’…

Audiovisual (and later audiovirtual) communication has traditionally been considered as an alien, and even hostile, element to any learning dynamics, outside those learning experiences that, designed by teachers, excluded any possibility of co-creation by the students. This article presents the European project CloudClass: an intuitive, low-cost tool that contributes to…

The present panorama shows a society saturated with images, driven by the use of mobile devices and constant audiovisual consumption. However, no greater skills are achieved in users, but on the contrary, there is evidence of a detriment in the rate of attention and the search for a differentiating product…

CloudClass: Virtual Communication for Educational Innovation brings together the results of work representative of the many approaches and perspectives adopted in research on virtual communication, immersing the reader in the most innovative trends in communication applied to education. This book explores, among other issues, the following elements: analysis of the…

The digital revolution experienced in recent years has forced television corporations to develop new strategies of content production and dissemination. The commitment to complement its main offer with other services aims to adapt television corporations to the consumption habits of new generations. In this investigation, through a quantitative exploraty-descriptive analysis…

We are witnessing an unprecedented development of web traffic in digital native newspapers, so that we can already refer to a manifest coexistence between these media and the matrix ones. This emerging phase of the natives as reference media in the Spanish press allows us to identify a revitalization of…

Introduction: The participation in YouTube of an international sample of reference digital native media is analyzed based on a model proposed by the authors. Methodology: The evaluation takes into account the variables that characterize the journalistic models of content production and distribution in current convergent scenarios, such as the implementation…

The rise of the TikTok social network has caused the media to confront the younger generation. The platform, which hosts dances, challenges, and funny short videos, has unique features that force a reinvention of social networking strategies. Television has become social and has expanded to new platforms, while young people…

Through a mixed method, the linear (live), social (social media) and audience participation (live-tweeting) offer during the special information program of March, 26th 2019 electoral night in La 1 of TVE and La sexta is analysed. We had the hypothesis that television consumption has changed with the competition of VoD-OTT…

The perceived effectiveness of established and innovative media accountability instruments is analyzed in Andalusia, Euskadi, Catalonia, Galicia, Madrid and Valencia, and by means of a survey conducted among journalists, focus groups with media consumers in each community, and in-depth interviews with experts. Some differences are observed across professionals, citizens and…