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YouTube as a press distribution channel in Spain

We are witnessing an unprecedented development of web traffic in digital native newspapers, so that we can already refer to a manifest coexistence between these media and the matrix ones. This emerging phase of the natives as reference media in the Spanish press allows us to identify a revitalization of digital journalism. From an exploratory approach based on a mixed methodology that combines quantitative and qualitative techniques, we analyze the presence of these newspapers on YouTube and the narratives used to disseminate content. We diagnose crossmedia practices and channels based on the journalistic specialization areas. The results are presented from a comparative perspective between traditional and digital native newspapers.
Author: Ana Isabel Rodríguez Vázquez , José Sixto-García Year: 2021Titulo: YouTube as a press distribution channel in Spain Category: Scientific article Title magazine/book: Estudios sobre el Mensaje PeriodísticoVolume: 27Number: 2Beginning page: 649Ending page: 661URL: https://doi.org/10.5209/esmp.68612
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