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Conventions and disruptions in the coverage of political events in linear and social TV. 2019 26M election night analysis

Through a mixed method, the linear (live), social (social media) and audience participation (live-tweeting) offer during the special information program of March, 26th 2019 electoral night in La 1 of TVE and La sexta is analysed. We had the hypothesis that television consumption has changed with the competition of VoD-OTT platforms. The objective of this empirical work is to determine the multichannel information strategy carried out by the mentioned stations, and to know the response of the audience. Political events such as electoral processes keep the audience connected to tradi-tional and social television, and generate high volumes of conversation.

Author: Ana Isabel Rodríguez Vázquez , Alba Silva Rodríguez, Sabela Direito Rebollal, Berta García Orosa Year: 2020Titulo: Conventions and disruptions in the coverage of political events in linear and social TV. 2019 26M election night analysis Category: Scientific article Title magazine/book: El Profesional de la InformaciónVolume: 29Number: 2URL: https://doi.org/10.3145/epi.2020.mar.05
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