Publicacións
Descubre as publicacións do Grupo de Estudos Audiovisuais

Analysis Model for YouTube Channels: Application to Digital Native Media

Introduction: The participation in YouTube of an international sample of reference digital native media is analyzed based on a model proposed by the authors.
Methodology: The evaluation takes into account the variables that characterize the journalistic models of content production and distribution in current convergent scenarios, such as the implementation of cross-promotion strategies, the use of transmedia narratives or the empowerment of user communities or specific spaces for co-creation.
Results and Conclusions: The results diagnose a work system based on productive routines focused on crossmedia. On the one hand, the strengths that YouTube offers for the media are evident, but, on the other hand, we found significant deficiencies that directly impact on the levels of engagement and in a decrease in web traffic, the number of subscribers to the channels and the number of views of the videos.
Author: Ana Isabel Rodríguez Vázquez , José Sixto-García, Xosé Soengas-Pérez Year: 2021Titulo: Analysis Model for YouTube Channels: Application to Digital Native Media Category: Scientific article Title magazine/book: Revista Latina De Comunicación SocialNumber: 79Beginning page: 1Ending page: 16URL: https://doi.org/10.4185/RLCS-2021-1494
© 2022 Estudos Audiovisuais