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The GEA proposes alternatives to improve the diffusion of the Galician audiovisual production inside the Lusophone space

02/09/2011

The films and audiovisual productions made in Galician find a receptive field in Lusophone countries. However, the shortage of platforms and spaces for access from these countries to cultural Galician products hinders their movement outside our borders.

The research group of Audiovisual Studies (GEA), which directs Margarita Ledo, professor in the Department of Communication Sciences, makes these assessments as a conclusion of the first research project about barriers to the smooth flow of Galician audiovisual in Lusophone countries, understood as a project space for the circulation and exchange of communication and culture. This will also be the main theme of the speech that opens the IXth International Lusophone Communication held in Sao Paulo between 4 and 6 August.

Because the geographical dispersion is a characteristic of the Lusophone community, the group recommends, in view of the results achieved, using the Internet as a platform for the dissemination and point of contact of the population with the Galician cultural production.

According to the researchers, the visibility of the cultural and audiovisual production in Galician involves establishing specific programs, short and medium term, with the tongue as a link, such as samples, loops and places the resulting diffusion media conventional communication. In the same vein, the GEA also aims to create a ‘Instituto Rosalia’ with presence in cities such as Bahia, Sao Paulo, Porto or Luanda, agreements or bilateral cultural programs, including public television.

At company level, the researchers advocate the creation of a specific section in Lusophone website Televisión de Galicia, or think of the market as a space Lusophone business to which target a line not yet subtitled entrepreneurially developed in Galicia. In addition, the work calls set in the literature as “central icon of a culture” and to consider responsiveness observed in the development of research on the animated film.

Research
‘Lusophone, interactivity and multiculturalism’ was developed over the past three years, since 2009, in line with universities in Brazil, Portugal and Guinea-Bissau. Through a website, the group Galician audiovisual samples subjected to the assessment of students and professors from universities in the partner countries, which should cover a series of questionnaires.

In addition, the project was from the beginning with the interest of several companies representing visual inputs and suggestions Galician whose focus strategically allowed certain lines of research gives way, say the researchers, were also operational for business. Television de Galicia, Cinemar, Merlin Communication, Entertainment and Imaxin Bren | Software were the entities associated with the GEA offered specific recommendations to facilitate market introduction Lusophone.

Pioneeer virtual net
On the fundamental elements of the application of new technologies and social networks to research process, created a management intranet project specific enabling a dynamic relationship of the members of the research team with teachers and students of the groups receiving .

The platform served as a support of several pieces from Galician Audiovisual, that GEA selected , which were reproduced in streaming reception groups, automatically activating various analysis questionnaires answered on line. The research experience meant the virtual networking pioneer in the exchange of knowledge in cyberspace Lusophone contributing to the existence of technological and social spaces open to debate.

The research team of Audiovisual Studies Group that conducted the research, was composed by Professor Margarita Ledo as principal investigator, teachers Francisco Campos, Enrique Castelló, Marta Pérez, Ana Isabel Rodriguez and Xosé Pereira (contributor), and graduates Xan Gomez, Amanda Paz, Silvia Roca and Maria Salgueiro.

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