12th edition of the Small Cinemas Conference
From Celluloid to Streaming: Conservation and Circulation of Small Cinemas
The flow of globalization has renewed the debate on centre-periphery inequalities. The irruption of new technologies for distributing, consuming and archiving cinema pose a challenge to small cinemas already fighting for a place in traditional screening venues and events. Small cinema products are now part of the Video on Demand gigantic catalogues. The so-called algorithm culture perpetuates the unbalance between big and small industries.
In this conference, we propose to analyse if the algorithm could be a death sentence for small cinemas or could instead bring new opportunities. Should small cinemas look for visibility by using tags related to popular genres or use smallness or periphery as tags themselves are relevant questions for the survival of small productions. Could small cinemas create a niche in the bag of Video on Demand (VoD)? Could they be independent from cinema venues or film festivals? Are there any existing dissemination models to follow? As online distribution redefines and makes peripheries visible rather than merge them with the centre (Szczepanik et al., 2020), the presence and success of small films could inspire new models of distribution, particularly as a result of Covid-19 conditions.
The conservation of small cinemas is also a relevant issue when films vanish into an increasingly saturated market. Access to films is indispensable for drawing a visual imaginary which is part of the nation as imagined community (Anderson, 1983). In the last years, some public or collaborative initiatives gathered films in minority languages, movies difficult to trace and endangered visual materials for posting on the Internet, where they are or can be transformed and appropriated by users.
- The flow centre/periphery in post-globalization and small cinemas.
- Effectiveness of public policies for the circulation of small cinemas.
- Digital market regulations and their effect on small cinemas.
- Exceptions to the rule: successful cases of small cinemas circulation on the international market.
- The festival circuit and the positioning of small cinemas.
- Looking for a ‘natural’ audience of small cinemas.
- The impact of Video on Demand on small cinemas.
- Algorithms, audiences and small cinemas.
- The impact of Covid-19 on the circulation/dissemination of small cinemas.
- The preservation of small cinemas as part of the immaterial cultural heritage.
- Archives and small cinemas. Avoiding the invisibility of small and peripheral cultures.
28/10/2021Facultade de Ciencias da Comunicación. Santiago de Compostela