From transmedia to repurposing journalism. Elpais. com press coverage about case of ebola in Spain
Transmedia storytelling has become a useful strategy for fiction, documentaries, and for marketing and corporate communication. However, the study of this new tool applied to journalism and reporting has received less attention and has been more recent and theoretical. The aim of the present work is to determine whether or not Elpais.com has employed transmedia storytelling in the press coverage of the first confirmed case of ebola in Spain.